Inspired by the word abri — which means shelter — AbriCare is reimagining what home care can be. AbriCare delivers personal care services, homemaker services, and respite care that empower individuals to live with dignity and independence at home, while giving caregivers the tools, respect, and recognition they deserve.
What sets AbriCare apart is a Care Teams First philosophy. By leading with competitive pay and pairing it with intentional training, tech-enabled scheduling, and a culture rooted in belonging and recognition, AbriCare ensures that when care teams thrive, clients thrive. Caregivers also benefit from real career pathways and opportunities to grow within the organization. Families and payors can count on AbriCare for transparency, compliance, and accountability every step of the way.
Currently serving communities across Missouri, with expansion to Kansas and Ohio on the horizon, AbriCare is building the standard for compassionate, high-quality home care.
Shelly Marks came to AbriCare because she believed that the most important thing a healthcare company can do is take care of the people who take care of others. As VP People, Shelly is the architect of AbriCare's caregiver-first culture — leading with competitive pay as the foundation of a total rewards approach that also includes intentional training, flexible scheduling, and real career pathways that match the value caregivers deliver every day.
For Shelly, this work is personal. She knows that caregivers are the foundation of every outcome for clients, and that when they feel respected, supported, and recognized, the ripple effect is felt in every home AbriCare serves.
Michael Rucker joined AbriCare's founding team driven by a conviction that home care, done right, is one of the most human things a business can do. As CEO, Michael has built AbriCare around a simple but demanding belief: that caregivers and clients deserve more than the industry has historically offered, and that closing that gap requires both cultural commitment and operational discipline.
There is real tension in this work. The tension between moving fast and moving carefully. Between scaling a company and staying close to the people you serve. Michael leans into that tension rather than resolving it away, because he believes that's where the most meaningful work happens.
